rebrand

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They are offering a torrent of exhibitions, concerts and other events to rebrand themselves as centres of creativity.
这里举办无数场展览、音乐会以及其他能重塑其创造力中心地带形象的活动。
That means any grand new effort to rebrand the firm’s offerings as “healthy” will face scepticism, in emerging markets in particular.
这就意味着任何重塑公司“健康”形象的举动都会受到质疑，在新兴市场尤其如此。
Bernard Arnault, chairman and chief executive of LVMH, believes that the whole industry needs to rebrand itself.
LVMH集团的主席和首席执行官阿诺特认为，整个行业需要自行重塑其品牌。

Republicans are flailing about these days, trying to rebrand themselves before the next election cycle.
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Sina would then need to do huge rebranding and rebrand itself as not Chinese.
FORBES: Connect
Last week, Ford Motor announced plans to rebrand several of its models to its popular Taurus brand.
FORBES: Magazine Article

to change the way that an organization, company, or product is seen by the public

To rebrand a product or organization means to present it to the public in a new way, for example by changing its name or appearance.