ostension

基本解释

Ostension in advertising tells us why advertiser tends to make use of novel style of language.
接下来的第五章“广告语言中的隐喻”将就广告语言表达的命题与广告制作者意欲表达的思想的关系进行探讨。
Ostensive-inferential model is introduced through the explanation of the key concepts of ostension, inference and relevance.
关联理论认为交际是一种“明示推理行为”。
In the ostensive-inferential communication, ostension;and mutual manifestness are the essential factor and criterion respectively.
在示意-推理的交际模式中，示意与互明是交际意图实现的必要条件和标准。
This essay is focused on the following basic concepts of RT: cognitive environment, mutual manifestness, relevance, ostension and intention.
本文着重讨论其中的几个基本概念:认知语境、互明、关联、明示及意图以及它们之间的关系。
Relevance Theory proposed by Dan Sperber and Deirdre Wilson in 1986 holds that human communication is an ostensive-inferential cognitive process. Ostension refers to that the speaker manifests his intention to the speaker in an ostensive way.
Sperber和Wilson在1986年提出关联理论,他们认为言语交际是一个明示-推理的认知过程。