millward brown

常见例句

So, it makes perfect sense, given Millward Brown's criteria for assessing brand value, that Apple would sit atop the rankings.
因此，依据明略行评估品牌价值的标准，把苹果送上顶级宝座是合情合理的。
“We didn't use the FTSE, as eight of the world's top brands are in the US so it would be skewed by currency effects,” says Malte Nuhn, senior consultant at Millward Brown Optimor.
“我们没有使用富时指数(FTSE)，因为世界顶级品牌中有8个在美国，如果参照富时指数，可能会受到汇率变化的扭曲，”Millward Brown Optimor高级咨询师马尔特•努恩(Malte Nuhn)表示。
But Millward Brown Optimor has also been measuring the effects of brand on stock market performance – an area where little research has been done.
不过，Millward Brown Optimor也一直在评估品牌对股市表现的影响——人们目前对这个领域的研究很少。

The full report can be read here at Millward Brown.
FORBES: Apple Still The World's Most Valuable Brand
The company crows that the Dodge Ram spot just received the highest-ever awareness score among 250 auto spots tested in the past decade by market researcher Millward Brown.
FORBES: A newly popular fixture in advertising: potty humor.
According to a press release from branding agency Millward Brown, facial coding by Affectiva and their own Link copy-testing will be the primary technique used to gauge consumer emotions.
FORBES: Neuromarketing: For Coke, It's the Real Thing