gimmick
柯林斯词典
1. N-COUNT A gimmick is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity. 花招[表不满]
It is just a public relations gimmick. 这只是一种公关花招。
返回 gimmick
gimmick /ˈɡɪmɪk/ (gimmicks)
剑桥词典
- something that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something
（尤指为诱人购买而搞的）花招，把戏；（诱人购买的）华而不实的东西，金玉其外的东西
a publicity gimmick 广告宣传花招
They give away free gifts with children's meals as a sales /marketing gimmick. 他们给儿童套餐搭配免费礼品作为促销／营销伎俩。 返回 gimmick