brand keys

基本解释

Bad news for banks: A survey conducted by marketing research firm Brand Keys found that consumers make no differentiation — none — between bank brands.
对于银行的坏消息：根据一个美国市场调研公司Brand Keys开展的调查显示，客户完全、彻底不能区分银行的品牌。
Even so, Subaru ranks sixth out of 16 auto names in a Brand Keys survey, Mr. Passikoff said, trailing, in order, Toyota, BMW and Mercedes (in a tie), Honda and Nissan.
即刻这样斯巴鲁只排在这一次调查的十六间汽车生产厂商中的第六名排名依次为丰田宝马和奔驰（排名紧咬）本田和日产。
“For years, if you needed to go up a hill covered with snow, the only one you’d think about was Subaru, ” said Robert K. Passikoff, president at Brand Keys in New York. “And that was very successful.”
来自纽约品牌之匙的主席罗伯特K帕斯科夫说:"许多年来如果人们要开车爬过一个被大雪所覆盖的小山每每能让你想起斯巴鲁来 ""这一点非常的成功."

Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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The method of engagement research by Brand Keys has been validated by the Advertising Research Foundation.
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Over the years Brand Keys has, in fact, applied our predictive metrics to political campaigns.
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